Inbound Numbers

What are 1300 numbers?

1300 numbers are ten-digit business numbers that your customers can call at local call rates from any fixed line in Australia. A 1300 number usually acts as a single point of contact for your business and attracts customers from outside your local area, giving your business professional appeal and presence.

The cost of a call to a 1300 number is shared between the caller and the business.

How do 1300 numbers work?

1300 numbers are inbound numbers your business uses to receive incoming calls. All calls made to a 1300 number can be directed to any of your existing phone numbers, called answer points. For example, you can have your 1300 number calls routed to your landline, office phone, mobile or even an international number.

A 1300 number gives your business great flexibility over how your inbound calls are managed. By changing your answer points, you decide how, where and when your calls are answered.

Did you know you can set up your 1300 number so calls are answered on your mobile after hours, or even redirected to a live answering service when you're busy or unavailable?

What can 1300 numbers do for my business?

If you've dialled a 1300 number to contact a business, you might have heard a professionally recorded greeting introducing the business, or a voice prompt menu (IVR) asking you to select the department you need before your call is redirected. These are just some of the useful ways a 1300 number can be used.

1300 numbers can redirect incoming calls based on the postcode or state of the caller. You can also decide where your calls are answered after hours, or at any time and day.

The flexibility of 1300 numbers far surpasses any other phone number for a business. While they help you manage inbound calls, they aren't used for making outbound calls — outgoing calls from your mobile or landline go through your existing service and normal charges apply.

1300 numbers are highly customisable

There are multiple features and add-ons to complement your business 1300 number. Aside from many call handling and routing options, you can add an IVR menu, professionally recorded messages as a business introduction, or voice-to-email services — the benefits are endless.

How can I manage callers from different locations?

If you run a business with multiple branches or locations, incoming calls can be automatically routed to the nearest location based on where the call comes from, or by asking the caller for their postcode. You can also add a voice prompt menu at the start of the call so callers can easily choose the right department. This helps you manage calls and reduce long wait times.

Can I route after-hours calls to my mobile or an answering service?

Absolutely. Your 1300 number can route calls based on the time and day. You can easily send all your after-hours calls to your mobile, or to a professional answering service that answers in your business name and takes messages for you. With a 1300 number you may never miss a call again — and capture every sales opportunity.

Make the most of your number with inbound call tracking

With call tracking, you won't have to guess which marketing gets you more calls. Get detailed reports, ad source attribution and call recordings with our call reporting platform.

Can I choose a new 1300 number for my business?

Absolutely! We have a large pool of available 1300 numbers and Smart Numbers to choose from.

Prefer something more personal? If you don't find a number you love, choosing a personalised 1300 number such as a Phone Word or Smart Number is as easy as 1-2-3. We'll check whether your word or number is available, guide you through getting it, and set you up on one of our 1300 number plans.

Comparing 1300, 1800 and 13 numbers

Choosing a business number can get confusing — but it doesn't have to be. Essentially, the only difference between a 1300 and an 1800 number is how calls are charged. A 13 number is shorter, with only six digits, making it easy to remember.

Whether you choose a 1300, 1800 or 13 number, inbound numbers help you appeal to more customers Australia-wide. They're a great marketing tool, more memorable than a standard phone number, and make your business look more professional.

Get the right Phone Word Number for your business

A Phone Word Number turns your 13, 1300 or 1800 number into a word customers can remember, so they can find you long after they've seen your ad or driven past your sign.

We'll help you find the best Phone Word Number for your business. All you have to do is choose the option that's right for you, and we'll route calls to your office, mobile or phone system.

Add audio media and build better relationships with your customers

IVR | Voice overs | In-store music | On-hold messages | Tailored audio marketing.

On-hold messages and music: professional on-hold messages and music that make the most of valuable caller waiting time.

In-store music: reach, influence and engage your customers with your own customised in-store radio channel.

IVR & phone prompts: perfect for recording after-hours, auto attendant, interactive voice response or voicemail messages.

Getting started

Do I need extra equipment? No. 1300 numbers are virtual numbers that work behind the scenes to manage your calls, so no extra equipment or setup is needed.

Already have a 1300 number? Moving it to AFT is quick and easy, with no disruption to your service. Call us and we'll transfer it for you.

A 1300 number is one of the best ways to make your business look more professional, extend your reach and give new customers confidence. Take the first step today — we can have your new number set up in as little as 24 hours.